Character is a San Francisco-based, branding and design agency with a passion for launching, rejuvenating and propelling brands.
Character’s goal is to create lasting and meaningful relationships between their client's brand and their audience through distinct brand experiences.
There isn’t a one-size-fits-all formula for success. From startups just finding their feet, to established companies with decades of brand history, Character shapes their team and process around each client. Each assignment is unique, and should be measured against an individual set of objectives.
Art Direction —
In order to capture the collaborative nature of the agency, Character shot a series of photos that showed the team working in real time. This approach was honest and authentic. The use of 'rocks, paper, and scissors' speaks to an internal story, while the colored backgrounds portrayed a feeling of energy and optimism found within the employees of the agency.
Photos by Todd Tankersley