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CINDER

 

The Cinder Sensing Cooker, uses precise temperature to ensure meat, vegetables, and other foods cook flawlessly.

 

 

Background —

Cinder combines the creative, fun experience of home cooking with the magic of eating perfectly cooked restaurant food. Their first product, the Cinder Sensing Cooker, uses precise temperature to ensure meat, vegetables, and other foods cook flawlessly every time. 

 

 
 
 
 

Art Direction —

The idea of temperature as opposed to time is key to understanding the innovative approach Cinder takes in cooking food. The website not only needed to explain this shift in paradigm, but also needed to retain a sumptuous, culinary feel.