Book cover titled 'How to Create a Brand Audit: A Step-by-Step Guide' with a dark purple background and red text, including the author's initials 'MC' and the number '003' in the top corners.
Slide titled 'Define Objectives' with questions about conducting an audit, such as reasons for the audit and specific questions like brand resonance with target audience
Slide titled 'Gather Internal Materials' with a numbered list of guidelines including brand guidelines, mission and values, brand story, internal surveys, and marketing materials.
A dark purple background with red text discussing analyzing visual identity, including questions about logo memorability, typography consistency, color palette alignment, and consistency across platforms.
A dark purple background with large red text that says 'Assess Messaging & Tone of Voice.' Smaller red text below outlines questions about marketing clarity, brand reflection, social media tone, and team branding pitch.
A digital presentation slide with a dark purple background and red text titled 'Audit Digital Presence.' The slide lists key points: website UX/UI, SEO, social media, and email/newsletter.
Page with the title 'Evaluate Customer Perception' and numbered 06. Contains instructions to analyze reviews and testimonials, run surveys or interviews with customers, look at social media comments and sentiment, and identify words customers use to describe the brand.
A digital presentation slide titled "Benchmark Against Competitors" with instructions to identify 3-5 key competitors and compare visual, messaging, tone, and customer engagement, and analyze what competitors do well and what gaps your brand can own.
A dark purple background with red and pink text that reads "08 Evaluate Brand Alignment" and questions about brand experience coherence from first touch to final support and the consistency of marketing, sales, and product experiences.
Page from a presentation on marketing strategy titled "Identify Gaps & Opportunities," with instructions to highlight inconsistencies, note misaligned brand areas, and identify missed opportunities.
A slide titled 'Summarize Insights & Recommend Action Steps' with three bullet points: 'Create a clear summary of findings.', 'Prioritize quick wins vs. long-term strategic fixes.', 'Propose recommendations for brand optimization or overhaul.' The background is dark purple, and the text is in shades of red and coral.

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