Book cover titled 'How to Create a Brand Manifesto: A Step-by-Step Guide' against a pink background with blue text.
Handwritten style text on pink background that reads, '01 Start With Your 'Why'. Ask: Why does your brand exist beyond making money? Tap into the bigger mission or belief that drives you. Think: Simon Sinek's Golden Circle—start with purpose.'
A pink background with large text that says "Define What You Stand For," and smaller text underneath that reads, "Identify your core values and principles. These should guide your decisions and actions. Be bold—don’t try to please everyone."
A motivational quote on a soft pink background with large blue text, reading 'Paint the Future You're Building' and additional guidance for articulating vision.
Page with a pink background, large blue text titled 'Identify the Enemy', and smaller blue text discussing rallying against complacency, mediocrity, and complexity, emphasizing tension or friction in good manifestos.
Pink background with dark blue text that reads: '05 Speak to the Heart, Not Just the Head. Use emotionally charged, human, and bold language. Avoid corporate jargon—aim for real talk that hits home. It should feel like a rallying cry, not a mission statement.'
A pink background with blue text titled 'Highlight the Role of Your Audience.' The text discusses making your message inclusive, framing your audience as co-creators, and speaking directly to them using 'we,' 'you,' and 'us.'
A page with a pink background containing a tip for writing: 'Keep It Short, Strong, and Shareable' with advice on crafting impactful paragraphs or declarations, and a bonus tip about adding rhythm, repetition, or poetic devices.
A pink background with navy text that reads 'Stress Test It'. Below, additional text encourages asking for feedback to see if a brand inspires, feels authentic, and aligns with the brand's voice, emphasizing gathering feedback from the audience.
Pink background with large blue text that says 'Use It Everywhere' and smaller blue text explaining branding and campaign integration.

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