Cover page of a guide titled 'How to Create Brand Positioning: A Step-by-Step Guide' with a teal background and large white text.
A teal-colored infographic titled 'Understand Your Audience' with tips on defining an ideal customer, using surveys, interviews, social listening, and understanding purchase motivations.
A teal-colored book cover titled 'Analyze the Market' with subtext about examining competitors and market opportunities.
Slide titled 'Define Your Brand's Unique Value' with points about differentiating your product or service by benefits, focusing on benefits instead of features, and explaining why someone should choose your brand over a competitor.
Page with teal background and large text that reads 'Clarify Your Brand's Core' and smaller text listing key brand elements: Purpose, Vision, Mission, and Values with questions for each.
A template for crafting a brand positioning statement, with placeholder text for target audience, brand, category, unique benefit, and reason to believe.
A teal-colored slide titled 'Test and Validate' with the subtitle 'Check alignment with customer needs and perceptions. Validate internally (team alignment) and externally (customer feedback). Iterate if needed.'
Guide page with the title 'Activate Across Touchpoints' and advice on aligning messaging, tone, visuals, and marketing across website, social media, ads, packaging, and sales scripts.
Page with the title 'Monitor and Evolve' and text about staying attuned to market shifts and refining branding as it grows.

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