As Executive Creative Director, with 16 years of experience, I lead end-to-end brand identity projects—from strategy and positioning to visual execution—for some of the world’s most exciting and ambitious brands. I work closely with cross-functional teams to craft brand platforms that are not only creatively distinctive but strategically sound and built to scale.

My role spans high-level creative direction, team leadership, and client partnership. I translate business objectives into brand worlds that are bold, intentional, and deeply resonant. From pitching big ideas in the boardroom to refining the final touches of a design system, I’m involved at every stage of the creative journey.