Olly

A sleek Apple Pro Display XDR monitor with a marble-like black and blue abstract background, accompanied by a white keyboard and mouse on a gray surface.

Services

Brand-Led E-commerce Design
UX Strategy
UI Design & Prototyping
Conversion Optimization
Mobile Design

Objective

Create a best-in-class e-commerce experience for Olly, rooted deeply in the brand’s playful, optimistic ethos — making wellness approachable, enjoyable, and intuitive.

A woman with platinum blonde hair wearing a shiny black puffer jacket stands against a backdrop of turbulent stormy clouds.
A person with makeup and wet hair looking down at a computer screen displaying a collage of fashion images and photographs.

Capabilities

Art Direction
Brand Identity
Brand Campaign
Creative Pitches
E-commerce
Packaging
Presentation Design
UI Design

Blurry image of two women walking fast, one in a black dress and tall black boots, and the other in a dress and flats, with motion motion effect.
Assorted vegetables including a purple cabbage, a head of lettuce, a beet with leafy greens, a pomegranate, an orange, and a white turnip, arranged on a white surface against a light background.
Person wearing a virtual reality headset viewing a large Nike sneaker with red fur detail
Design layout featuring a grayscale photo of a person wearing a wide-brimmed hat drinking a beverage, and various text sections including a table of contents, poetry, and descriptions about myth, branding, and design strategy, with images of a bird, modern architecture, and minimalist objects.
Smartphone with a roll of 2020 and 2019 dollar bills on the screen, against a black background.

Conversion-Focused & Brand-Driven

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Conversion-Focused & Brand-Driven ---

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Assorted Olly probiotic supplement containers displayed on green rounded platforms against a pastel pink and yellow background.

Results

+38% increase in mobile conversion rate

+22% lift in average order value (via bundles & guided selling)

Reduced bounce rate by 30% on product detail pages

Consistent brand engagement with higher time-on-site metrics