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A person standing inside a glass display box with bright lighting, with the overlay text "Emotional resonance" and smaller text "Category/Creative Development" in a minimalistic design.

05.16.2025 — Playbook

How to Infuse Emotional Resonance Into Your Brand Strategy.

A person dressed in a dark outfit with their back turned, standing against a plain gray background, with text reading 'Design for emotion' and 'Playbook'.

05.14.2025 — Playbook

Training Teams to Use Emotion for Better Work.